LEADING ROAD
TRANSPORT
FOR 90 YEARS

90 year celebration

The Campaign

Based on the concept of elevating the 90 year journey and future proofing the next 90 years, a 12-month phased multi-channel campaign is running 05 October 2026 to 05 October 2027.

A range of activities are planned for release across a number of communication channels such as webinars, videos, digital, social media, hard media and events. There are plenty of opportunities for sponsors to be involved and elevate / showcase your brand including:

Digital Campaigns and Promotion

A series of content campaigns designed to raise the profile of our sector, celebrate our successes and elevate us into the future.

  1. Launch Initiative: The 90th year will kick-off with a celebration launch-initiative on 5th October 2026, featuring the unveiling of the 90th-anniversary logo, strategic themes and campaign objectives.
  2. 90 stories in 52 weeks: A range of stories will be shared throughout the year (90 in total) covering topics including haulage history, interviews with heroes of the industry, photo throwbacks, fast forward innovation and thought leadership.
  3. Workforce Videos: Original video content will focus on attracting new talent, with career advice, personalised interviews about industry opportunities, and “onsite action” videos of NRC members.
  4. Media Campaigns: A series of media campaigns will be rolled out, including interviews with industry veterans and emerging leaders, sharing insights and projections about the transport sectors’ future.

Workshops

A series of content campaigns designed to raise the profile of our sector, celebrate our successes and elevate us into the future.

  1. Launch Initiative: The 90th year will kick-off with a celebration launch-initiative on 5th October 2026, featuring the unveiling of the 90th-anniversary logo, strategic themes and campaign objectives.
  2. 90 stories in 52 weeks: A range of stories will be shared throughout the year (90 in total) covering topics including haulage history, interviews with heroes of the industry, photo throwbacks, fast forward innovation and thought leadership.
  3. Workforce Videos: Original video content will focus on attracting new talent, with career advice, personalised interviews about industry opportunities, and “onsite action” videos of NRC members.
  4. Media Campaigns: A series of media campaigns will be rolled out, including interviews with industry veterans and emerging leaders, sharing insights and projections about the transport sectors’ future.

Events

  1. Black Tie 90 Year Anniversary Dinner: An upscale gala event, this black-tie dinner will reflect on past achievements, celebrate current successes, and making strategic announcements for the future.

Elevate value with other ideas

We are keen to codesign inclusions with sponsors in areas of common interest and mutual benefit to NRC Members. Some ideas still in development include:

  1. Keynote speakers and MC at Black Tie 90 Year Anniversary Dinner
  2. Industry Recognition: this initiative will honour longstanding members and contributors who have played pivotal roles in the transport sector, reinforcing the theme of celebrating achievement and leadership.
  3. Competition + Giveaway Sponsors

Become a Member

Enjoy a wide array of valuable benefits including access to a vast network of industry, exclusive discounts and offers, ranging from fuel discounts to legal advice.

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